

the Taji lifestyle.
Holy Spirit Led ... Community Focused
crown the new era.
We are a Luxury Fashion Headwear brand redefining what luxury truly means. From quality fabrics to stellar employment practices, we represent the new era of luxurious values.
Our brand was founded in '22 when we discovered a major gap in quality headwear for our community. The options offered did not suit working professionals because durags and bonnets carry outdated stereotypes that directly affect community members everywhere.
This sparked our mission of developing garments to move the culture from rags to true riches! (community + excellence)
As the originators of the Taji, we care for your crown by producing each one right here in the US! We believe business goes beyond profit, so we pour into our people by morally moving the culture forward one Taji at the time!




crown the new era™





